Addiguru Website Redesign

The redesign of the Addiguru website focused on positioning the brand as a cutting-edge leader in real-time process monitoring and issue detection for additive manufacturing. The new design emphasizes clarity, trust, and innovation through a clean, modular layout, strategic use of white space, and a sharp visual hierarchy. Key messaging such as “Your Single Source of Truth for Additive Manufacturing Quality Assurance” is brought to the forefront, reinforcing Addiguru’s value proposition. Enhanced visual storytelling elements—like dynamic data visuals, intelligent UI cards, and case-driven sections—guide users through the platform’s features and benefits. The site also integrates an ROI calculator, customer validation, and technical insights, making it equally appealing to decision-makers and engineers. The design not only improves usability but also supports lead generation through well-placed CTAs and product education touchpoints.